We've been selected for the AICPA & CPA.com 2023 Startup Accelerator Cohort

The 4impactdata Story

Our Mission:
To change the odds for business owners so they have a greater chance to survive & thrive.

We were frustrated...

For decades, we saw fellow small & medium sized businesses owners struggle with analytics.  We would see them burning hours & thousands of dollars on sifting though multiple systems, implementing complicated, expensive analytics software and hiring outside consultants to only to end up maintaining 100s of spreadsheets.  We wanted to figure out a way to help.


There had to be a better way...

Analytics are critical to surviving in today’s business world, and unfortunately, we saw most organizations don’t have the expertise, time, or resources to develop and support analytics teams. While technology has made some great advancements, businesses are stuck with the same analytics processes we have been dealing with for the last 20 years.  There had to be a better way.

We started a company

We came together to start a different type of  analytics company where we could genuinely help businesses get affordable access to expertise, knowledge and analysis that was prior only available to enterprise-level organizations.  Building a business is hard and we wanted to give them access to information that would give them a greater chance of success.

The Solution:
Codified Wisdom™

Instead of looking at the data first and building metrics, we decided to take the opposite approach. Start with the most impactful questions we have, and then find the metrics and data to support the answers. As a part of this new approach, we created a new methodology we call “Codified Wisdom™” where we will:
  1. Take our own experiences and work with industry experts to develop ready-to-run modules with best practice business knowledge and expertise prebuilt that can benefit every organization.
  2. Make it easy to get your data into the solution no matter what systems you run, so it can be implemented quickly and start getting help immediately.
  3. Charge a single price for the company so you can share impactful information with whoever you choose and not worry about increasing costs.
OuR Team

Meet The Founders

Eric Eager


Eric Eager is a “recovering CPA” with a love for technology.  He is a serial entrepreneur with a heart for helping businesses.  He brings a wide breath of experiences in business, analytics, and life lessons from startup to exit.

Before co-founding 4impactadata, he helped lead and grow BizNet Software to over 50 employees with 25,000+ users in over 52 countries.  It received the Inc 5000 award for the fastest growing companies 3 years in a row before successfully being acquired by TA Associates. 

When he isn’t working on 4impactdata, Eric enjoys spending time with his family and twin sons, poorly playing golf, good music, and sharing dumb dad jokes. 


When it comes to roles, Marty wears many different hats, but you can think of him as a business and strategy expert. He brings decades of experience to the table and has been working in the data technology industry since the 1990’s. 

As a Co-Founder of 4impactadata, Marty uses his passion and knowledge towards helping customers gain access to the right questions about their data.

Outside of work, you can find Marty spending time with his family, studying and listening to Jazz, mastering his woodworking skills, or going on a hike.

Marty Carney


Chris Hagans


Chris is our Chief Technology Officer but is known less formally as the technical guy, the team leader who sets the pace internally for projects and provides solutions for client problems using technology. He loves understanding how things are occurring and why they are occuring – an interest that is particularly useful for clients and team members alike.

His expertise is also displayed in his certifications, being an AWS Solutions Architect and holding a Big Data & Analytics Competency certification.

When he’s not in the office, Chris is probably enjoying time spent with his family and kids, watching his children’s sporting events, somewhere outdoors hunting or fishing, or giving a friendly “Jeep wave” to other Jeep-owning-passerbys.


What Our Customers Are Saying

"This is the most comprehensive solution for managing our firm's health. 4impactdata is exactly what the industry needs to gain insight, drive changes and increase efficiencies."
Managing Partner
Law Firm

Get a Video Demo

See how the 4impactdata tool can provide the answers you are looking for.